Broadcasts

Campaigns that feed the inbox.

Send WhatsApp template campaigns to lead segments — admissions waves, event reminders, re-activation pushes. Replies return to the same inbox with full CRM context, so high intent never gets lost in a spreadsheet.

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Approved templates onlySegment + variable personalisationReplies in the same inbox

Scheduled · Wed 9:30 IST

312 replies in inbox

Routed to owners by source

app.botsync.in/broadcasts/new

New campaign

JEE 2026 batch — final seats

Draft

Segment

1,842 leads

Class = 12City = Delhi NCRStage = InterestedSource ≠ Spam

Template

Approved by Meta

jee_2026_final_seats · MARKETING · en

NIET Coaching

Hi {{name}}, only {{seats_left}} seats remain for the JEE 2026 batch starting June. Reply YES to book a counsellor call.

Preview · what the lead sees

Est. cost

₹1,768

Window safe

100%

Est. reply rate

11–14%

4.2 million template messages sent and tracked through BotSync — admissions waves, event reminders, reactivation, and product announcements

What makes BotSync broadcasts different

A broadcast is the start of a conversation — not a blast

Most bulk-WhatsApp tools fire and forget. BotSync sends like a CRM — every recipient is a lead, every reply has context, every campaign reports on conversation outcomes, not just delivery.

Target the right segment

Filter leads by stage, source, city, custom fields — any combo. Save segments and reuse them across campaigns.

Stay inside WhatsApp's rules

Only approved templates send. 24-hour window respected automatically. Opt-out lists honoured by default.

Replies belong to a lead, not a list

Every reply lands on the original lead profile with campaign attribution. Agents follow up with full context, not a CSV row.

Segments built from CRM, not imports

Pick recipients with the same fields you sell on

Forget exporting CSVs and re-uploading. BotSync segments leads directly from your CRM — stage, source, city, custom fields, last activity, owner. Save the filter as a segment and reuse it across campaigns.

Filter on every CRM field, including custom ones
Combine filters with AND/OR and saved-segment reuse
Exclude segments (opt-outs, recently messaged, active deals)
Live count updates as you change filters

Segment builder

1,842 leads

WhereStageisInterested

WhereClass=12

WhereCityinDelhi NCR

WhereLast activity≤14 days

ExcludeOpted outisfalse

Saved asJEE-12-Delhi-Active

Live count updates as you tweak filters — no “Apply” button, no stale numbers.

Templates, the way Meta wants

Only approved templates — every variable previewed

Outside the 24-hour window WhatsApp requires approved template messages. BotSync makes that the only path: pick from your approved templates, see exactly how it renders per recipient, and ship.

Browse only Meta-approved templates from your WABA
Variable mapping to CRM fields with live preview
Per-recipient preview to catch missing variables before send
Category visibility (MARKETING / UTILITY / AUTH) so you know the cost

Template picker

Approved

jee_2026_final_seats

MARKETING

en · 2 variables

Variable mapping

{{name}}lead.namee.g. Priya

{{seats_left}}campaign.seats_lefte.g. 14

Rendered for Priya Sharma

Hi Priya, only 14 seats remain for the JEE 2026 batch starting June. Reply YES to book a counsellor call.

Schedule, throttle, and send

Send when your audience is awake, not when you press a button

Pick a future send time, optionally throttle the rate to avoid spikes, and BotSync queues per-recipient sends with retry on transient WhatsApp errors. You can also test-send to one recipient first.

Send now or schedule (timezone-aware)
Per-minute throttle to stay under WhatsApp rate limits
Test send to a single recipient before going live
Retry-on-failure and dead-letter visibility per recipient

Schedule & throttle

Wed · 9:30 IST

Send window

Wed, 22 May · 9:30 – 11:00 IST

Throttle

30 msg / min

Estimated finish

10:32 IST

Test send

Recommended

Pre-flight to your own number before queuing 1,842 recipients.

Retry-on-failure: transient WhatsApp errors are retried up to 3× with backoff. Hard failures land in a dead-letter view.

Live results & reply routing

Replies are leads, not stats — handled in the inbox

Every reply to a campaign lands on the original lead's conversation with a campaign chip. Agents see who replied, what they said, and act on it from the same inbox. The campaign dashboard tracks delivery, opens, replies, and downstream conversions.

Real-time send health — delivered, read, replied, failed
Replies tagged with the campaign that triggered them
Auto-trigger a follow-up flow when a recipient replies
Conversion attribution — bookings, stage moves, revenue from this campaign

Live campaign results

Sending

Sent

1,842

Delivered

1,810

Read

1,402

Replied

312

Delivery funnel

Sent

1,842

Delivered

1,810

Read

1,402

Replied

312

Latest reply

Priya · 11:02· “Yes, please share the brochure and timings.”

jee_2026_final_seatsStage → Hot

WhatsApp policy & safety

Stay inside WhatsApp's rules without thinking about them

One bad broadcast can get your number rate-limited or your BSP rating tanked. BotSync enforces the rules at the platform layer so your team can't accidentally cross them.

Approved templates only

Outside the 24-hour window, BotSync forces approved templates. You can't accidentally send a non-compliant message.

24-hour window aware

Inside the window, free-form replies are fine. Outside, the sender enforces template-only. The platform tracks both per-lead.

Opt-out honoured

Leads who reply STOP, opt out, or are flagged are auto-excluded from every future broadcast — no manual scrubbing.

Full audit log

Every campaign — who created it, who approved it, who sent, who got it, who replied — logged forever.

From segment to follow-up

Four steps from a list to a closed loop

Build segment

Filter leads from CRM by stage, source, city, custom fields. Exclude opt-outs automatically.

Pick template

Choose an approved Meta template. Map variables to CRM fields. Preview per-recipient.

Schedule & test

Test-send to yourself. Pick a send window and throttle. Submit for team review if needed.

Track & follow up

Live funnel updates. Replies land in the inbox tagged with the campaign. Agents take it from there.

BotSync vs bulk-WhatsApp tools

Campaigns wired into your CRM, not running next to it

Pure bulk-WhatsApp tools optimise for delivery. BotSync optimises for the conversation that delivery starts.

Capability	BotSync	Bulk-WhatsApp tools
Segments built from live CRM data		CSV upload each time
Approved templates enforced outside 24h window		User can send non-compliant text
Per-recipient variable preview before send		Send-and-pray
Replies land on the original lead profile		Replies in a separate broadcast log
Auto-trigger follow-up flow on reply		Reply → manual task
Opt-outs honoured across every campaign		Per-list opt-out only
Conversion attribution (booked, won) per campaign		Delivery + read only

FAQ

Common questions about broadcasts

Can BotSync send free-form messages outside the 24-hour window?+

No. BotSync follows WhatsApp rules strictly — outside the 24-hour service window, only approved templates can be sent. Inside the window, free-form is fine. The platform tracks this per-lead so your team never accidentally violates policy.

Can campaigns create follow-up tasks?+

Yes. Every reply to a campaign can fire a form_replied flow that creates a task, sets a stage, or hands the conversation to an agent. You can also configure per-segment follow-up flows that fire automatically.

How do segments work — is it a static list?+

Segments are live filters on your CRM, not snapshots. When you send a campaign, BotSync resolves the segment at send time — so newly-qualifying leads are included and recent opt-outs are excluded automatically.

Can multiple team members approve campaigns before they send?+

Yes. Optional review workflow — campaigns can be submitted for review and require sign-off from a designated approver before send. The audit log captures who created, who reviewed, and who approved.

What happens to recipients who reply STOP?+

BotSync respects opt-out keywords (STOP, UNSUBSCRIBE) automatically — those leads are flagged opted-out and excluded from every future broadcast. No manual list-scrubbing required.

Can I see who replied vs who didn't?+

Yes. The campaign dashboard shows real-time funnel (sent → delivered → read → replied → converted). You can also export the recipient list with status per row, or jump straight to the leads who replied.

How is cost calculated?+

Cost is Meta's per-conversation pricing — BotSync shows the estimated cost based on the template category (MARKETING / UTILITY / AUTH) and recipient country before you send. We add zero markup on top of Meta's rates.

Pair it with

What works well with broadcasts

Unified inbox

Campaign replies land in the same inbox your team already lives in.

Learn more

AI agent — Aurora

Auto-drafts replies to high-intent campaign responders in your voice.

Learn more

Flow builder

Fire a follow-up flow the moment a recipient replies.

Learn more

WhatsApp Cloud API

Official Meta API as the sending channel — no BSP markup.

Learn more

Run your next campaign with replies in the same inbox

Send the next campaign — close the loop too

14-day free trial. Build a segment from CRM, pick a template, schedule the send, and watch replies become bookings in the same workspace.

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